Preguntes per a la creació d’un full de sala

A tool to think about how to communicate exhibition content
Prototype
Art centre and institution | Communication | Accessibility

Abstract


This prototype consists of a list of questions that serve as a food-for-thought tool before, during and after the process of creating content for an exhibition room sheet. It is also potentially applicable to other mediation and dissemination material formats that aim to explain or bring a given creative or artistic event to the public, such as brochures, programmes, web texts or others.

What does the exhibition room sheet that accompanies each exhibition mean for the centre? What are its intentions and objectives? Who is it aimed at? What language does it use? What tone and style does it use? What are the format and design like? How is it distributed? Is it understood as part of a series? Has there been any feedback on these pieces so far?

 

With these questions as the driving force, this prototype seeks to investigate and work around the "room sheets", in order to delve deeper into the use of language, tone, style, structures and formats that generate the discourses of an art centre. The aim is to pay attention not only to the discursive and stylistic aspects of the writing, but also to the visual and formal part that has to do with the design and production decisions regarding the pieces. 

BACKGROUND

- Need, assignment, motivation or desire to write a text.

- List of prototype questions.

INGREDIENTS

Use the questions in the document formalising this prototype, depending on the stage of the writing process you are at.

STEPS

This prototype also gives rise to other possible forms of implementation. It could consist of a more in-depth face-to-face accompaniment of the writing process or include working sessions with the people in charge of writing or designing the room sheet to open up the process with specific professionals (not only as a subsequent consultation and correction).

 

In our case, the Sojornar educational project allowed us to carry out, during the research phase, a participatory dynamic on understanding the text of a room sheet with the fourth-year students from Escola Drassanes. We created images and words to describe the exhibition, and then explored through bodily reactions how we understand the vocabulary and types of expressions used on the room sheet to explain the exhibition. Although not essential in replicating the prototype, processes such as this help to enrich the project.

RECOMMENDATIONS AND ADVICE


Communication Guild Prototype 23-24

Lara Martínez, Ángela Palacios and Anna Vilamú Bosch

Coordination, drawing up content and publishing:
Lara Martínez, Ángela Palacios and Anna Vilamú Bosch (Communication Guild).

 

Research assistance:
Vivi Alfonsín.

 

Acknowledgements:
Florencia Brizuela.

 

With the support of the communication team, accompaniment by the centre's mediation and education team and the production support of Ginebra Vall.

PROTOTYPE CREDITS 23-24

The prototypes developed at the Santa Mònica are licensed under the Creative Commons Attribution-NonCommercial-ShareAlike (BY-NC-SA) licence.

LICENCE

* This recipe is based on documentation of the entire process. For more details, contact us at santamonica@gencat.cat.

 

Communication Guild 23/24

The Communication Guild, formed by Lara Martínez, Ángela Palacios and Anna Vilamú Bosch, emerges from mutual listening and a collective desire to rethink communication at Santa Mònica. Through shared research lines, the guild proposes actions to care for internal communication, rethink exhibition texts, and experiment with unexpected formats such as clothing. Humor, slowness and enjoyment of the process are at the heart of their methodology.

Gremi